Basecamp raises the productivity of small, physically dispersed teams to a level that enables new virtual companies to be be viable. Basecamp changes the traditional answer to the question: "can we operate virtually from around the world, or do we all need to live in the same place?" We, for example, lives on Basecamp; it is our office.
Within the last year shares of Yell, Idearc, R.H. Donnelley, and other telephone directory (Yellow Pages) publishers have dropped nearly 80 percent. Yellow Page companies have unwisely entrenched themselves in print while paper costs are increasing, environmental awareness is at its peak, and businesses and buyers are moving online. Their waning influence has forced their primary customers, small businesses, to seek other methods of exposure - the Internet.
