On-demand support software

LAS VEGAS--Microsoft is looking to position its Silverlight Web technology as the coolest kid in school--one that is both popular and gets along with everyone. The Hard Rock Cafe arrived at Mix 08 to show how it is using Silverlight to show its 70,000 pieces of rock and roll history online.(Credit: Dan Farber/CNET News.com) At the Mix "08 show here, the company talked about its Mac, Linux, and mobile-phone compatibility and brought out customers like Hard Rock Cafe, NBC, and AOL to talk about how they are using the technology. It also showed Silverlight running on the newest compatible device--Nokia"s smartphones. Microsoft"s Scott Guthrie also alluded to support for Apple"s iPhone, saying Microsoft wants Silverlight running on "anything that has an SDK (software development kit). ***