On-demand company suite

NetSuite's IPO auction has apparently attracted strong interest from investors, as the company prepares to set the final IPO price after market close Wednesday. The on-demand enterprise applications company, backed by Oracle's Larry Ellison, has raised its pricing range by 46 percent from its initial pricing range of $13 to $16 a share that was announced on December 5. The range was raised Tuesday to $16 to $19 per share. And it was raised a second time Wednesday to $19 to $22 a share, according to a Securities and Exchange Commission filing. ***

Get those bidder paddles ready. NetSuite launched on Monday its long-anticipated IPO auction, with hopes of raising in excess of $99 million. The auction, the first of NetSuite's four-step IPO process, is expected to close as early as December 19 at the market's close. NetSuite, the on-demand applications company backed by Larry Ellison of Oracle fame, will then use the bid information to set a final IPO price, which will help it determine who should receive an allocation of shares. For example, if a bidder wants 100 shares at $8 a share, another 100 shares at $10 a share, and finally another 100 shares at $15 a share, the bidder could potentially end of up with 200 shares and an outlay of $2,500, should NetSuite's IPO price at $10 a share. ***

Larry Ellison's on-demand applications company, NetSuite, is getting ready to hit the road with its story for investors. The company set its initial pricing range on Wednesday, noting it hopes to raise up to $99.2 million. NetSuite set an initial range of $13 to $16 a share for the 6.2 million shares it plans to release in its IPO, according to NetSuite's filing with the Securities and Exchange Commission. The stock is slated to trade on the New York Stock Exchange, under the ticker symbol "N." NetSuite's IPO is currently planned for December 21, but The Wall Street Journal, citing observers, notes the offering could launch sooner, should investor interest be strong. ***