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Security, reliability, and stickiness were key talking points at an Under the Radar session showcasing online business collaboration tools. Presenters included Act-On Software, Magento, Mumboe, and NetBooks. While all presenters emphasized their company"s ability to offer software as a service, Magento and NetBooks especially focused on tools for small business. The Cisco-funded Act-On Software combines Salesforce.com"s leads database with WebEx"s large-scale conferencing to add invitation and follow-up services and pull data between the two. ***

Business intelligence is becoming ‘collaborative intelligence,’ thanks to the confluence of SOA and Web 2.0 approaches.