Twitter integration

18.07.08

Enterprise 2.0 is a rapidly growing trend that takes the concepts and tools of social media (social networking, RSS, wikis, blogs, etc.) and re-purposes them for business use, wrapping them up into applications that make the tools at work seem more like the tools we use in our day-to-day lives. While these enterprise 2.0 apps give us that web 2.0 feel, it's rarer to see actual Web 2.0 services like Facebook or Twitter used by businesses. And although we've seen many people promoting the business use of Twitter, we had not yet heard about anyone actually going so far as to integrate Twitter into a non-consumer focused application. However, that's just what Joint Contact has done. Their PM tool now shows how tweeting can actually be a productive activity.